Every health plan has the same problem: you can identify high-risk pregnant members through claims data, social determinants screening, and risk stratification. But identification isn't the same as engagement.
Your case managers are making calls that don't get answered. Your high-risk members are missing prenatal appointments. They're showing up in the ER instead of their scheduled visits. And when something goes wrong, a preterm birth, a NAS baby, a maternal death; you're covering catastrophic costs that were preventable.





